The Sahara Group Foundation has repositioned the Making A Difference Around Africa (MADAA) initiative to support entrepreneurs on the continent with seamless access to markets, technology, and business advisory services.
“Through the MADAA initiative, we aim to connect entrepreneurs with opportunities that will grow their businesses and ultimately unlock Africa’s potential for inclusive development” said Chidilim Menakaya, Director of Sahara Group Foundation, during the launch of MADAA Reloaded.
As a flagship initiative of the Sahara Group Foundation’s dynamic and bold EXTRApreneurship model, MADAA Reloaded aims to discover visionary entrepreneurs who harness local and natural resources to address everyday challenges.
According to Menakaya, by focusing on sustainable practices, “we empower entrepreneurs to create businesses that not only thrive but also contribute to the protection and preservation of Africa’s natural environment. MADAA provides these innovators with the tools, networks, and funding necessary to transform their ideas into scalable, impact-driven enterprises”.
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“The initial MADAA application cycle unveiled a remarkable depth of entrepreneurial talent across Africa,” Menakaya noted.
“Although we were inspired by the strong interest, it became evident that we needed to broaden our scope and criteria to reach even more extraordinary individuals whose innovations can truly transform their communities. MADAA Reloaded represents our renewed commitment to discovering, empowering, and celebrating these changemakers,” she added.
